Originally designed when Scott Shields co-founded the firm in 2007, the White Horse Strategies website lasted a full decade in some iteration of its original Drupal form. As anyone who’s ever worked in marketing, design, and advertising can tell you, it’s often your own brand that’s the most frequently neglected, as servicing the client becomes the most pressing matter.
Never the less, a top notch firm deserves a top notch website. When he stepped away from White Horse Strategies, Shields made a commitment to co-founder Joshua Henne that a new WHS website would be a top priority. The new site had to be exceedingly simple, modern, responsive, and focused on highlighting and archiving press clippings and the company’s social media successes.