A family-owned fishery in Louisiana, Daybrook Fisheries long had an international reputation as a trusted supplier of high-quality fish meal and fish oil for agriculture, aquaculture, and pet food. However, they did not have a website to match that reputation. Searching for additional international investment, every facet of the company needed a refresh – especially its website and print collateral. Brought on board by their new communications director, fresh from the New York advertising world, we were given a mandate to build a new website that not only looked contemporary and displayed the company’s assets in the best light, but also helped communicate all of the aspects that make Daybrook an industry leader among global fisheries.