In 2012, based on our web design and development work for HPAE – New Jersey’s largest health care union – Pennsylvania’s PASNAP retained SD Shields and White Horse Strategies to revamp their web presence. Having developed a reputation for taming unruly, content-heavy websites with an advanced understanding of the WordPress platform and smart visual communications strategies, PennaNurses.org went from a jumble of disorganized, individually uploaded HTML files to a clean, modern, user-friendly resource for the union’s membership spread out across the state.